Real Estate franchisors put Real Data Strategies to use in growth, consolidation, and effective management of their brand in the local and regional markets — which collectively create their national brand presence.

Our analysis helps Real Estate franchise organizations identify business planning and strategic opportunities, such as potential franchise sales opportunities, which are based on the production cultures that are most desirable by the franchisor’s business model.

Using data-based targeting better assures franchisors they are committing to the right affiliate for the life of their agreement, and ensures a greater liklihood of franchise success. Transaction or agent count models, GCC models, and niche market models each benefit from Real Data Strategies targeting assistance.

Many of our clients invite us into their franchise sales presentations, so prospects can see the benefit of the Real Data Strategies’ offering as an extension of their value proposition.

In some cases, real estate franchise networks face the task of consolidating offices within local markets, and Real Data Strategies’ analysis can assist with this all-important agenda. “What-if” merger and acquisition scenarios are often applied to determine winning consolidation strategies. Many networks use our analysis to define franchise exclusive territories, and to create market share benchmarks to maintain exclusivity through verified production.

And it doesn’t stop there…

Franchisors use our market share analysis to create and distribute network-level results in chart form to their franchisees, which affiliated offices and agents then use to demonstrate the collective marketing power of the brand.

Other franchise organizations utilize Real Data Strategies in a pass-through relationship, providing firm and office-level market share tools directly to their affiliates – minimizing the need for a marketing department or advertising agency to create a finished product.

Our most successful relationships are true partnerships. Join the ranks of the many franchise organizations that we are proud to call partners.

Real estate brokerage firms see immediate value in analysis services, applications, and consulting from Real Data Strategies. Executives and regional managers use our customized data analysis output for critical benchmarking and objective understanding of a firm or office’s performance.

Too often, managers are held accountable to the wrong performance standards, such as the number of agents recruited, instead of the profitable business recruited. Office or regional managers may rightfully be defensive when accountability standards are more subjective than objective.

Our analysis tool set provides standards that are entirely objective, and helps to maintain growth and management focus on the results that matter most.

Savvy real estate firms apply agent-level Real Data Strategies’ data to their recruiting campaigns, plans and strategies. With our exclusive agent migration metrics, managers and owners know if they are getting opportunities to recruit agents who move from one competitor to another. They also know how well managed their firm and offices are, based on per-license production and other metrics that statistically validate their performance and that of nearby competitors.

Firms with leading market share and other success stories use our analysis results to communicate market strengths in visually stimulating charts.

Real Data Strategies’ market share charts, which show current and historical marketplace units sold, volume closed and average price trends, help firms and their agents communicate today’s marketplace realities, in order to counsel sellers on current competitive circumstances, and to counsel buyers on where the best purchase opportunities may be.

Most of our clients take advantage of our consulting and presentation services. Real Data Strategies’ consultants work with our clients by web conference, and in person, to present findings, counsel about business plans and strategies, and assist in integrating findings to client operations.

Our consultant team has strong working partnerships with:

• Owners and Executive Management
• Office Managers
• Recruiters, and
• Marketing departments

Our clients all understand the value of interpretation of analysis findings and depend on our thought process and consulting to enhance their business plans and strategies.

Become one of our savvy clients, today!

Real Data Strategies provides service to real estate agents through the creation of custom listing presentation content that graphically communicates their success. We design listing presentations for some of the most successful agents in the country, focusing on their individual local market share to shut out competitors in the markets where they work. The listing presentations and market data reports carry significant weight with buyers and sellers because they are generated by a third party independent analysis company and not the agent themselves.

If you’re a top producing agent or team in your local market and would like to learn more about our custom listing presentation content, please contact us today! To your success!

Real Data Strategies, Inc. consults to the largest lending institutions in the country. The data is factual and cleansed for accuracy. There are virtually thousands of questions that can be asked of the data and we customize the deliverable based on your needs and requirements.

All data is ODBC compliant, and can stand alone or feed other applications. Real Data Strategies’ findings are strategic and can serve multiple initiatives. Outlined below are a few of the strategic initiatives for the banking industry.

• Segmented Targeting & Agent Metrics can identify agents most likely to represent buyers based on closed quantifiable production analytics and not networking skills or old relationships. Real Data Strategies can also advise you on who the loan representatives should be based on statistical thresholds that qualify them to be placed on an agent Skyrocketing Report, and who to avoid based on an agent Crash & Burn Report, thereby maximizing marketing efforts. In addition, Real Data Strategies reports on buyers’ agents that are new to the MLS and who are out-performing their competition.

Unlike most MLS contact data – which is highly inaccurate because agents don’t want to be marketed to – Real Data Strategies’ Cleansed Contact Information provides the most accurate contact information available from a variety of different sources within an MLS, thereby avoiding wasted efforts.

• Real Data Strategies’ Business Management Metrics identifies the well-managed real estate franchises, brokerage firms or offices based on quantifiable management metrics. Strategic information such as Momentum and Per-License Productivity reports give you insight on which companies and offices to target and which to avoid for strategic partnerships or marketing alliances to ensure your marketing campaigns generate results.
• Market and Industry Analytics “slice and dice” MLS data by property geography, price range, competing geographies, property types, absorption rates, historical information, and average listing and sale prices. Managing investors’ expectations becomes critically important when responding to buyers’ offers to prevent further decline of investors’ capital. Our findings are not intended to replace a BPO, but can assist you in supporting or questioning its findings. Real Data Strategies believes this additional objectivity is necessary when you are dealing with “opinions” in a market, which changes frequently.
• Brokerage Management Hub manages multiple relationships with Associations or Boards of REALTORS® and monitors & pays related professional dues and fees nationwide. Real Data Strategies’ centralized Brokerage Management Hub can manage the membership process for you – ensuring data access is always available.

Let us share with you how our data-based analytics and consulting services will help you grow your real estate business.

With too many real estate agents closing too few transactions, the success of title insurance firms, escrow companies and other service providers rely on the strategic targeting of real estate agents that meet a minimum standard of production.

Real Data Strategies works closely with companies who provide industry services and enables them to market to the real estate industry more successfully. Use of our Marketplace Analysis and Trends solution is an empowering tool for marketing and business planning activities.

Title companies utilize our data by providing real estate agents with facts and information on their markets.

Real Data Strategies can work closely with you to understand your goals, and to create a marketing program that will ensure your success, measured in increased sales revenue.

Let us show you how!